How much does a website redesign cost in the UK?

The short answer

In 2026, most UK small businesses pay somewhere between £500 and £4,000 for a website redesign. Larger projects with custom features or online shops run higher, and London agencies charge roughly half as much again to double for the same work. The spread is enormous, and the reason is rarely quality. It is mostly who you buy from and how they price.

Typical prices by provider type

Who you hire	Typical redesign cost	Worth knowing
London or city agency	£5,000 to £25,000+	Big teams, account managers and city overheads are in the price.
Regional agency	£2,000 to £6,000	The usual choice for established SMEs.
Freelancer	£600 to £2,500	Quality varies more than price does. Ask to see real work.
Pay-monthly subscription	£40 to £149 a month	Low entry cost, but two years in you have often paid £1,000 to £3,500 and may not own the site.
DIY builder (Wix, Squarespace)	£10 to £30 a month plus your evenings	Fine for testing an idea. The real cost is your time.

These ranges line up with published UK pricing guides as of mid-2026, and with what I have seen quoted across two decades inside agencies.

What actually drives the cost

• Number of pages. A five-page brochure site and a forty-page site are different jobs, even with the same design.
• Static or editable. Plain pages cost less than a content-managed site you can edit yourself. Many small businesses pay for a CMS they never log into.
• E-commerce. Products, payments, stock and order history all have to survive the move. Shops sensibly cost more.
• Content migration. Moving and tidying your existing words and images takes real hours, and some quotes quietly exclude it.
• SEO migration. Keeping your Google rankings through a redesign means mapping old addresses to new ones properly. Skipping this is the most expensive corner to cut.
• Custom features. Booking systems, calculators, member areas and integrations are programming work, priced on top.

Why quotes vary so wildly for the same job

Ask three providers to redesign the same site and you may get £800, £3,000 and £12,000. The £12,000 quote usually includes discovery workshops, brand strategy and a project team. The £3,000 quote is a regional agency's standard process. The £800 quote is a freelancer fitting you around other work. None of these are dishonest, but only one of them is priced for what a typical small business actually needs: a fast, modern site that brings in enquiries.

The honest variable underneath it all is time. Most of a redesign's price is someone's hours multiplied by their rate. Modern tooling has collapsed the hours dramatically, but most providers still price as if it has not. That gap is why some quotes now look strangely cheap and others strangely expensive for the same outcome.

The hidden costs to watch for

• Care plans. £50 to £200 a month for "maintenance" that often amounts to running updates. Over three years that can exceed the redesign itself.
• Hosting markup. Hosting that costs the provider a few pounds resold at £30 to £50 a month, with nothing extra included.
• Ownership. Some subscription deals mean the site is never yours. Stop paying and it disappears. Always ask: "if we part ways, what do I keep?"
• Content as an extra. "Does the price include moving my content?" is the question that exposes a low headline quote.
• The rebuild treadmill. Sites built on heavy page builders age badly and need paid attention to stay fast and secure. Plain, well-built pages mostly just keep working.

How to keep the cost down

• Go static if you rarely edit. If you change your site twice a year, you do not need a CMS, and static pages are faster, safer and cheaper.
• Reuse your content. A redesign that keeps your existing words and photos costs much less than one that starts from scratch.
• Insist on a fixed quote. Hourly billing on a redesign puts all the risk on you. A written scope with a fixed price puts it on the builder, where it belongs.
• Separate the build from the hosting decision. You can buy a redesign from one place and host it anywhere. Anyone who insists otherwise is selling lock-in.

Will a redesign hurt my Google rankings?

Not if it is done properly. Pages keep their addresses where possible and anything that moves gets a redirect, so the standing your old site has earned carries over. Ask whoever you hire how they handle this. If the answer is vague, keep looking.

What I charge

For comparison, my own prices are published openly: £499 for a typical small-business site as fast static pages, an editable CMS site at £1,500, and online shops from £2,500. Hosting is optional at £55 a month with changes included, or host anywhere you like. The full breakdown is on the pricing page.

Those numbers sit well below the typical agency range above. That is not a corner-cutting price; it is a speed price. Modern AI-assisted tooling plus twenty years of practice means a redesign takes me days rather than the weeks an agency bills for, and the price reflects that honestly.